UI/UX Design

Brands that speak before
they say a word
they work.

Every click, scroll, and interaction is a conversation between your brand and your user. My job is to make that conversation simple, intuitive, and unforgettable. ...

design experiences that are built on logic, shaped by emotion, and backed by strategy. From app flows to landing pages, everything is crafted with one goal — to make people want to use your product again.

100+ screens designed with purpose

5+ complete product experiences built

Average usability score increased by 60%

masonryImg
masonryImg
masonryImg
masonryImg
masonryImg
masonryImg
masonryImg
masonryImg
masonryImg
masonryImg
masonryImg

Brands rely on results,
clients remember the impact

Design is more than visuals, it’s the experience that sticks.
See what my clients say about how smart, strategic design transformed their brand.

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Rahul Kaushal

Synctrip

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Richa Bajaj

Strategy analyst at Edurev

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Suresh U

Exam hub

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Harshit Krishanatri

CFO at Jeevayugan

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Nitesh Kochhar

Director at Kochhar's Media Planner

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Ayaan Dalal

Stegas Corp

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Shivank Gautam

Aanavish

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Janvi

Senior Digital Marketer at Milestone

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Bhawna

Growlink Dubai

My Design Process

Designing for your brand is never random.

Every choice I make is backed by research, strategy, and a deep understanding of your audience. Here is how I approach every project

Discover the Purpose

Every project starts with one simple question — why does this product exist? I take time to understand the business goals, the brand’s story, and the real problem we’re trying to solve.

Understand the Users

Through user research, surveys, and observation, I get to know the audience on a human level — their habits, struggles, and motivations. This helps in designing solutions that actually fit into their lives.

Analyze and Map the Experience

Once the goals and users are clear, I analyze the current product flow (if it exists) or map out how users will interact with the product. This step reveals where people drop off, hesitate, or get lost.

Plan the Strategy

I create user journeys, information architecture, and low-fidelity wireframes to shape the experience before any visuals come in. This is where logic meets storytelling.

Design the Interface

With a solid foundation, I move to UI. Every button, color, and micro-interaction is chosen with purpose. The design doesn’t just look clean — it guides behavior and supports the experience.

Test, Learn, Improve

Design doesn’t stop at delivery. I believe in testing, iterating, and refining. Real users give the best feedback, and great UX is a constant evolution.

Every step of this process is about collaboration, reasoning, and purpose. That is why every brand I design feels alive — because it is built with understanding, not assumption.

Ready to make your brand truly stand out?