Who am I

I'm Ayushi, a UI/UX designer and design strategist.

About Me

I create strategic and visually compelling digital experiences that balance function and aesthetics.

I started out as an engineer who loved solving problems but never really found joy in doing it through code. Design came in as a different kind of logic for me ( one that made more sense.)
I found myself spending more time fixing layouts than debugging errors, and that’s when I realized this was my thing. Now I help startups and growing brands find clarity through design. I use brand strategy and UI UX to solve real business problems, not just make things look pretty. My process is equal parts creative and logical, which helps brands connect better with their audience and move with purpose. For me, design is how I make sense of things. It’s how ideas turn into experiences that feel human, intentional, and easy to connect with. Because when design aligns with strategy, growth doesn’t feel forced... it happens naturally.

WHY I’M USEFUL TO YOU?

Here's what I do!

CLIENT FEEDBACK

Don’t take it from me, take it from them.

Rahul Kaushal

Synctrip

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Richa Bajaj

Content Strategist at Edurev

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Suresh U

Exam hub

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Harshit Krishanatri

CFO at Jeevayugan

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Nitesh Kochhar

Director at Kochhar's Media Planner

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Ayaan Dalal

Stegas Corp

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Shivank Gautam

Kanavish

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Janvi

Senior Digital Marketer at Milestone

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Bhawna

Growlink Dubai

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Benefits of my
flexible – working model

01

Projects That Move, Not Drag

I work in short creative cycles, usually 30 to 60 days. You get structure, clarity, and results without being tied down by long-term commitments. Simple, fast, and focused on progress.

02

Return On Design

Good design should look great, but also work hard. Everything I create is meant to make your brand more memorable, more marketable, and more profitable. That’s my version of ROI.

03

No Scope Headaches

I believe in transparency. Every step, every idea, and every deliverable is discussed upfront. That means no last-minute confusion or “this wasn’t part of it” chaos.

04

Real-Time Work Flow

No waiting around for endless proposals. I move quickly, think strategically, and build as I go. You’ll always know what’s happening and why.

05

Your Brand, My Brain

When you bring me in, you’re not outsourcing. You’re extending your own team. I think like your brand’s in-house designer who just happens to know how to make visuals that talk loud and sell harder.

06

Experience that sees the bigger picture

Working across different areas of design has taught me how every part of a brand plays its own role. From print to digital, I’ve seen how one small decision can shift how people see your brand. That perspective helps me plan designs that fit into the bigger story instead of existing on their own.