Ayushi Portfolio

Designs that don’t just
look good they work.

Most brands don’t fail because of bad design. They struggle because the design has no direction, no clear link between what they show and what they stand for. That’s where strategy comes in ...

Design Strategy is where we pause, study, and rethink the foundation before making things look good. We dig deep into what makes your brand real : your story, audience, past decisions, and what’s holding you back. It’s like therapy for your brand, except the result is a visual and verbal plan that actually works. We start by understanding your roots, your origin, emotions, and the reason you started. Then we look at the market, your audience, and your current positioning to figure out what’s working and what’s not. Once we see the full picture, we create tailored design and marketing strategies to help you break out of that loop of limited growth

This isn’t just about how your brand looks. It’s about how it feels, speaks, and connects, both online and offline. From your visual identity to your packaging, from your website to your personal brand, everything gets aligned to attract the right audience naturally. No random ad spends, just smart positioning.

Because a strong design strategy doesn’t chase attention. It builds presence. Ready to align your brand with purpose? Let’s build your strategy.

Brands rely on results,
clients remember the impact

Design is more than visuals, it’s the experience that sticks.
See what my clients say about how smart, strategic design transformed their brand.

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Rahul Kaushal

Synctrip

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Richa Bajaj

Strategy analyst at Edurev

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Suresh U

Exam hub

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Harshit Krishanatri

CFO at Jeevayugan

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Nitesh Kochhar

Director at Kochhar's Media Planner

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Ayaan Dalal

Stegas Corp

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Shivank Gautam

Aanavish

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Janvi

Senior Digital Marketer at Milestone

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Bhawna

Growlink Dubai

SERVICES

Work With Me

Design Strategy

Designs that don’t just look good they work.

Hire Me

10+ brands built from the ground up

90% client retention rate

100% brand consistency

Brands rely on results, clients remember the impact

Design is more than visuals, it’s the experience that sticks. See what my clients say about how smart, strategic design transformed their brand.

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Rahul Kaushal

Synctrip

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Richa Bajaj

Strategy analyst at Edurev

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Suresh U

Exam hub

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Harshit Krishanatri

CFO at Jeevayugan

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Nitesh Kochhar

Director at Kochhar's Media Planner

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Ayaan Dalal

Stegas Corp

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Shivank Gautam

Aanavish

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Janvi

Senior Digital Marketer at Milestone

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Bhawna

Growlink Dubai

My Design Process

Designing for your brand is never random.

Discovery Call

It all begins with understanding. I take time to learn your brand’s backstory, emotions, and reasoning. We talk about where it started, what it stands for, and the vision behind it. This helps me capture the essence of your brand before a single line is drawn.

Research and Analysis

Once I know your story, I dive deep into research. This includes studying your competitors, your product, and the innovation behind it. I look for what makes you different and what opportunities exist in your space, so the design feels original and meaningful.

Visual Strategy and Direction

I then plan your visual strategy. This includes moodboards, inspiration grids, and creative directions. We review these options together in a strategy meeting to make sure we are aligned before I begin the actual design.

Design and Refinement

Once the direction is approved, I create your brand identity - from logo and color palette to typography and visual assets. You receive unlimited revisions until the design feels exactly right. This phase is about shaping a brand that you truly connect with.

Brand Book and Guidelines

After the visuals are finalized, I build your brand book. It includes your logo usage, color systems, typography, and visual rules to keep your brand consistent everywhere.

Delivery Call

We wrap up with a final call where I walk you through every asset and explain how to use your new identity confidently. You do not just get a design, you get a complete brand system built to grow with you.

Every step of this process is about collaboration, reasoning, and purpose. That is why every brand I design feels alive — because it is built with understanding, not assumption.

Ready to make your brand truly stand out?

Hire Me

A Quick Look at Design Strategy

WHY I’M USEFUL TO YOU?

Here's what I do!

01

Strategize your brand for impact

02

Craft interfaces that feel natural

03

Design graphics that speak volumes

04

Build identities people never forget

05

Bring your visuals to life with motion and story

06

Simply put, I adapt, experiment, and create clever design solutions that fit your unique needs, even the ones you didn’t know you had.

Lets Connect

Hire Me

Designs that don’t just
look good they work.

10+ brands built
from the ground up

90% client
retention rate

100% brand
consistency

Brands rely on results,
clients remember the impact

Design is more than visuals, it’s the experience that sticks.
See what my clients say about how smart, strategic design transformed their brand.