Ayushi Portfolio

Brands that speak before
they say a word they work.

Your brand identity is more than a logo or color palette. It is how people recognize, trust, and connect with you. Every shape, shade, and word plays a part in telling your story. ...

Design Strategy is where we pause, study, and rethink the foundation before making things look good. I create identities that feel as good as they look. Built on research, psychology, and strategy, every brand I design is made to feel authentic, consistent, and unforgettable. Because when your brand feels right, people remember it.

Brands rely on results,
clients remember the impact

Design is more than visuals, it’s the experience that sticks.
See what my clients say about how smart, strategic design transformed their brand.

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Rahul Kaushal

Synctrip

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Richa Bajaj

Strategy analyst at Edurev

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Suresh U

Exam hub

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Harshit Krishanatri

CFO at Jeevayugan

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Nitesh Kochhar

Director at Kochhar's Media Planner

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Ayaan Dalal

Stegas Corp

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Shivank Gautam

Aanavish

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Janvi

Senior Digital Marketer at Milestone

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Bhawna

Growlink Dubai

SERVICES

Work With Me

Brand Design

Brands that speak before they say a word they work.

Hire Me

100+ designs crafted with intent

20+ brands transformed

Average engagement increased by 45%

Brands rely on results, clients remember the impact

Design is more than visuals, it’s the experience that sticks. See what my clients say about how smart, strategic design transformed their brand.

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Rahul Kaushal

Synctrip

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Richa Bajaj

Strategy analyst at Edurev

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Suresh U

Exam hub

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Harshit Krishanatri

CFO at Jeevayugan

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Nitesh Kochhar

Director at Kochhar's Media Planner

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Ayaan Dalal

Stegas Corp

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Shivank Gautam

Aanavish

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Janvi

Senior Digital Marketer at Milestone

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Bhawna

Growlink Dubai

My Design Process

Designing for your brand is never random.

Discovery Call

It all begins with understanding. I take time to learn your brand’s backstory, emotions, and reasoning. We talk about where it started, what it stands for, and the vision behind it. This helps me capture the essence of your brand before a single line is drawn.

Research and Analysis

Once I know your story, I dive deep into research. This includes studying your competitors, your product, and the innovation behind it. I look for what makes you different and what opportunities exist in your space, so the design feels original and meaningful.

Visual Strategy and Direction

I then plan your visual strategy. This includes moodboards, inspiration grids, and creative directions. We review these options together in a strategy meeting to make sure we are aligned before I begin the actual design.

Design and Refinement

Once the direction is approved, I create your brand identity - from logo and color palette to typography and visual assets. You receive unlimited revisions until the design feels exactly right. This phase is about shaping a brand that you truly connect with.

Brand Book and Guidelines

After the visuals are finalized, I build your brand book. It includes your logo usage, color systems, typography, and visual rules to keep your brand consistent everywhere.

Delivery Call

We wrap up with a final call where I walk you through every asset and explain how to use your new identity confidently. You do not just get a design, you get a complete brand system built to grow with you.

Every step of this process is about collaboration, reasoning, and purpose. That is why every brand I design feels alive — because it is built with understanding, not assumption.

Ready to make your brand truly stand out?

Hire Me

Free Brand Identity Starter Kit

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WHY I’M USEFUL TO YOU?

Here's what I do!

01

Strategize your brand for impact

02

Craft interfaces that feel natural

03

Design graphics that speak volumes

04

Build identities people never forget

05

Bring your visuals to life with motion and story

06

Simply put, I adapt, experiment, and create clever design solutions that fit your unique needs, even the ones you didn’t know you had.

Lets Connect

Hire Me

Brands that speak before
they say a word they work.

100+ designs
crafted with intent

20+ brands
transformed

Average engagement
increased by 45%

Brands rely on results,
clients remember the impact

Design is more than visuals, it’s the experience that sticks.
See what my clients say about how smart, strategic design transformed their brand.