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Brand & UI/UX Designer based in India

I work with startups and growing brands to create digital experiences that feel human and effortless,

because I believe design is one of the strongest problem solvers in today’s digital world and brands that understand this never stop growing.

Ayushi Uppal

From idea to impact

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Examhub

Brand Identity

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Jeevayugen

Brand Identity & Strategy

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SyncTrip

UI/UX and Brand Identity

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Kochhar

Brand Strategy & Design

How Can I Help

Let’s have a look at my Portfolio

Brand Designing

Check My Work

A strong brand is more than a logo; it’s how people remember you. I create cohesive, impactful brand identities that ensure consistency across every touchpoint.

Logo Design

Brand Identity

Full Rebrands

Visual Guidelines

UI/UX Design

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Designing websites and apps that are intuitive, functional, and visually engaging. Whether it’s a landing page or a full-scale product, I focus on seamless user experiences.

Landing Pages

Dashboard & Portals

Web & App Design

Design Systems

Brand Strategy

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Building brand strategies that define your identity and connect with your audience. From positioning to visuals, I craft brands that stand out and drive impact.

Brand Identity Design

Market Positioning

Brand Messaging

Trusted by Brands, Loved by Clients

Great design shapes experiences, not just visuals.
Hear directly from my Clients about the difference it made.

Ayushi didn’t just design our travel app, she shaped its flow and features too. Her ideas made the app smoother. Working with her felt easy and insightful from start to finish.

Rahul Kaushal

Synctrip

Working with Ayushi was such a great experience. She instantly understood what we wanted and turned our rough thoughts into a brand that feels just right.

Richa Bajaj

Strategy analyst at Edurev

Ayushi’s insights about kids’ behavior were spot on. She made our app fun, simple, and smart. We even hired her again for brand strategy after seeing her impact.

Suresh U

Exam hub

Aashi understood our product better than we did. Her UI design felt simple but powerful. She made sure every screen had purpose, and the result speaks for itself.

Harshit Krishanatri

CFO at Jeevayugan

Our brand went from scattered to solid. Aashi helped us find the “why” behind what we do and built a design system that actually supports it. Everything now feels intentional.

Nitesh Kochhar

Director at Kochhar's Media Planner

We started with a small rebrand idea and ended up rethinking our whole presence. Aashi brought structure, clarity, and meaning to everything. Working with her felt easy and exciting.

Ayaan Dalal

Stegas Corp

Aashi doesn’t just design things that look good. She thinks deeply about how people experience them. That mix of logic and creativity is what makes her work stand out.

Shivank Gautam

Aanavish

Aashi made design feel effortless. She explained every decision, kept things clear, and turned our half-formed ideas into something sharp and complete.

Janvi

Senior Digital Marketer at Milestone

Our project finally came to life after Aashi stepped in. She connected design with business goals in a way that just clicked. The outcome feels smart, modern, and totally us.

Bhawna

Growlink Dubai

FAQ

answer clickables to common questions to help you understand the process and how we can work together

What’s your typical project timeline?

The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief

What kind of work do you take on?

I take on projects that mix design and strategy. That includes brand strategy, brand identity design, content creation, website and UI design, and creative direction. Basically, anything that helps a brand look good and make sense.

How do we get started?

Just send me a quick message about what you’re building. We’ll chat about your goals and vibe, and I’ll share a plan with the process, pricing, and next steps to get rolling.

What’s your design process like?

It’s simple. I start with research and clarity, move into concept exploration, and then refine through feedback. You’ll always know why something is designed a certain way because every choice has logic behind it.

Do you work with clients outside India?

Yes, absolutely. Most of my projects happen online, so distance has never been an issue. I work across time zones and keep everything organized through calls, Notion, and email.

Lets Connect

Everything here is build with strategy and snacks

  • Contact

  • +91 7015705130

  • contact@aashidesignz.com

  • Ambala city, Haryana, 134004, India

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